Our Story

Every Indian who grew up in the 1990s knows the feeling: the pure, uncomplicated joy of a ten-rupee treat. But today, living in the UK, that joy is fragmented. We'd gather for coffee, a group of friends, and inevitably, the conversation would drift to those chocolates and sweets - the taste of bachpan ki yaadein (childhood memories). We realized a significant piece of our past was missing. You could find a bar here or a candy there, but never the full, glorious selection that defined our school days, family trips, and neighborhood store runs. We longed for the full spectrum of our 90s squad favorites, curated, complete, and ready to share.

That nostalgic longing became a mission. We realized selling individual items wouldn't solve the problem; it was the curation that mattered. The challenge was immense: sourcing over 21 different, authentic varieties from India, managing logistics, and ensuring the quality and freshness felt just like we remembered. Our "Aha!" moment was deciding to move beyond mere distribution and become the Nostalgia Curators. We spent weeks sampling, testing, and securing the supply chain for every single one of our childhood favorites. The result was a generous selection of 50 chocs and sweets, 21+ varieties, meticulously packed. It wasn't about the quantity; it was about the effortless experience of receiving your entire 90s childhood in one beautifully packed box.

We launched quietly, driven by our own desire, and the response was instant and overwhelming. Within the first two weeks, we were sold out and already had our next batch of fresh stock arriving. The feedback was the real breakthrough. Customers weren't just saying "good chocolates"; they were saying things like, "Bachpan ki yaadein’ made real," "What a lovely initiative," and "How dope is this!" Those phrases validated everything. We weren't selling products; we were delivering an emotional portal. It proved our unique value: it's not the individual sweets that matter, but the power of the complete, curated selection to unlock a flood of memories.

Today, Taste of 90s India transforms a simple craving into a cherished moment. We remove the frustration of the search and replace it with the surprise and delight of discovery. Our selection packs don't just fill a snack drawer; they fill a room with laughter and stories. Customers use them for parties, gifts, or a solitary, joyous trip down memory lane. We don't just sell sweets; we sell effortless, shared nostalgia; the taste of being a 90s kid again.

Our vision is simple: to be the definitive vehicle for delicious and nostalgic moments for friends and families in the UK and beyond. Every pack we curate is an invitation to join our growing '90s squad', a community bound by shared memories, laughter, and a love for the simple, sweet tastes of home. When you unbox a Taste of 90s selection, you're not just a customer; you're the next person continuing the tradition, sharing your own stories, and helping us keep the golden era of 90s India alive, one unforgettable bite at a time.