Why '90s Indian Chocolates & Sweets Smell Like Home for Indians in the UK

For those of us who traded the scorching Indian sun for the persistent UK drizzle, the migration journey often involves replacing one set of sensory memories with another. Yet, every now and then, a truly powerful trigger cuts through the London fog or the Manchester chill: the unmistakable, nostalgic smell of a '90s Indian sweets and chocolates. This scent is a direct portal back to our Indian childhood memories UK residents often yearn for.

Finding Home in the Aroma of 90s Indian Sweets 
It’s not the refined, complex aroma of a premium confection you’d find on a high street shelf here. Our memory lane is paved with something far more distinct. It’s that chemical-sweet, faintly dusty, perhaps even slightly artificial scent that blooms the moment you rip open a brightly coloured selection pack of Taste of 90s. It’s a scent that bypasses your adult brain and zaps you right back to your ten-year-old self.

Where does that smell take you? Perhaps it’s the nukkad ki dukaan, where you spent your weekly pocket money, sweating slightly in the summer heat, dreaming of buying the best Indian chocolates UK money couldn't buy back then. Maybe it’s the thrill of opening your birthday shagun envelope and instantly knowing which cheap, joyous treasure lay inside. It was the prized reward for a wicket in a gully cricket match or the simple joy of sharing a packet of Orange or Mango Bite in the school bus. That faint, unique aroma was the promise of uncomplicated happiness.
Now, years later, you might be enjoying these same treats in your flat in the UK, if you've ordered yourself a Selection Pack of 50. The lighting is different, the weather is certainly colder, and the stakes of life are immeasurably higher. But as that familiar, comforting scent hits you, you’re not just holding a Cadburys Crackle; you’re holding a tiny, potent portal to the India of your childhood. This simple smell, tied to the taste of 90s, reminds us that a piece of that sweet, chaotic, and wonderful past is always with us, just waiting for a cheap plastic wrapper to release it. Savor that moment; it’s the genuine taste of home that we have brought to you via Taste of 90s India 🏡🍫

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